Let’s begin with verbal programming. What did you hear about money, wealth, and rich people when you were growing up? Did you ever hear phrases like money is the root of all evil, save your money for a rainy day, rich people are greedy, rich people are criminals, filthy rich, you have to work hard to make money, money doesn’t grow on trees, you can’t be rich and spiritual, money doesn’t buy happiness, money talks, the rich get richer and the poor get poorer, that’s not for people like us, not everyone can be rich, there’s never enough, and the infamous we can’t afford it
In my household, every time I asked my father for any money I’d hear him scream, “What am I made of... money?” Jokingly I’d respond, “I wish. I’ll take an arm, a hand, even a finger.” He never laughed once.
Here’s the rub. All the statements you heard about money when you were young remain in your subconscious mind as part of the blueprint that is running your financial life. Verbal conditioning is extremely powerful. For example, when my son, Jesse, was three years old, he ran over to me and excitedly said, “Daddy, let’s go see the Ninja Turtle movie. It’s playing near us.” For the life of me, I couldn’t figure out how this toddler could already be a master of geography. A couple of hours later, I got my answer in the form of a TV commercial advertising the movie, which had at the end the usual tagline: “Now playing at a theater near you.” Another example of the power of verbal conditioning came at the expense of one of our Millionaire Mind seminar participants. Stephen didn’t have a problem earning money; his challenge was keeping it. At the time Stephen came to the course he was earning over $800,000 a year and had been doing so for the past nine years. Yet he was still barely scraping by. Somehow, he managed to spend his money, lend it, or lose it all by making poor investment decisions. Whatever the reason, his net worth was exactly zero! Stephen shared with us that when he was growing up, his mom always used to say, “Rich people are greedy. They make their money off the sweat of the poor. You should have just enough to get by. After that you’re a pig.” It doesn’t take a rocket scientist to figure out what was going on inside Stephen’s subconscious mind. No wonder he was
broke. He was verbally conditioned by his mother to
believe that rich people are greedy. Therefore, his mind linked up rich with greedy, which of course is bad. Since he didn’t want to be bad, subconsciously he couldn’t be rich. Stephen loved his mom and didn’t want her to disapprove of him. Obviously, based on her beliefs, if he were to get rich, she wouldn’t approve. Therefore, the only thing for him to do was to get rid of any extra money beyond just getting by, otherwise he’d be a pig!Now, you would think that in choosing between being rich and being approved of by Mom or anyone else for that matter, most people would take being rich. Not a chance! The mind just doesn’t work that way. Sure, riches would seem to be the logical choice. But when the subconscious mind must choose between deeply rooted emotions and logic, emotions will almost always win
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